White-Label Meta Ads for Chicago, IL Agencies
Meta Ads run behind your brand for clients in Chicago and 19 nearby markets.
How the Chicago audience grows with radius
Chicago, IL is a major metro (1M+ residents) with roughly 2.7 million residents (GeoNames). Together with the 19 served markets around it, the area totals about 4.2 million residents.
The largest neighboring market is Joliet, IL (about 148,000), 32 miles southwest of Chicago. This area crosses state lines: Hammond, IN and Gary, IN are in Indiana.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Oak Park | 52,000 | 7 mi | 2.8 million |
| Berwyn | 56,000 | 7 mi | 2.8 million |
| Oak Lawn | 57,000 | 11 mi | 2.9 million |
| Evanston | 76,000 | 13 mi | 3.0 million |
| Skokie | 65,000 | 13 mi | 3.0 million |
| Des Plaines | 59,000 | 17 mi | 3.1 million |
| Orland Park | 59,000 | 18 mi | 3.1 million |
| Downers Grove | 50,000 | 19 mi | 3.2 million |
| Hammond | 78,000 | 20 mi | 3.3 million |
| Tinley Park | 57,000 | 20 mi | 3.3 million |
| Wheaton | 54,000 | 24 mi | 3.4 million |
| Gary | 77,000 | 24 mi | 3.5 million |
| Arlington Heights | 76,000 | 24 mi | 3.5 million |
| Bolingbrook | 74,000 | 24 mi | 3.6 million |
| Schaumburg | 75,000 | 26 mi | 3.7 million |
| Naperville | 147,000 | 26 mi | 3.8 million |
| Palatine | 69,000 | 27 mi | 3.9 million |
| Joliet | 148,000 | 32 mi | 4.0 million |
| Elgin | 112,000 | 35 mi | 4.2 million |
15-mile radius around Chicago
Special Ad Categories require a 15-mile minimum radius. Around Chicago that includes Oak Park, Berwyn, Oak Lawn, Evanston and Skokie, while Des Plaines, Orland Park, Downers Grove, Hammond and Tinley Park and others need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Chicago
| Market | Population | Distance |
|---|---|---|
| Milwaukee, WI | 600,000 | 83 mi north |
| Aurora, IL | 201,000 | 35 mi west |
| Rockford, IL | 148,000 | 80 mi west |
| South Bend, IN | 102,000 | 73 mi east |
| Kenosha, WI | 100,000 | 52 mi north |
| Racine, WI | 78,000 | 61 mi north |
Suggested Meta Ads setup for the Chicago area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Chicago + 15 mi
Covers Oak Park, Berwyn, Oak Lawn, Evanston and Skokie; about 3.0 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Des Plaines, Orland Park, Downers Grove, Hammond, Tinley Park, Wheaton, Gary, Arlington Heights, Bolingbrook, Schaumburg, Naperville, Palatine, Joliet and Elgin, bringing the included cities to about 4.2 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 20-market area, so the smaller cities in the area still see follow-up ads.