White-Label Meta Ads for Palatine, IL Agencies
Meta Ads run behind your brand for clients in Palatine and 17 nearby markets.
How the Palatine audience grows with radius
Palatine, IL is a smaller city (50K–100K residents) with roughly 69,000 residents (GeoNames). Together with the 17 served markets around it, the area totals about 4.1 million residents.
The largest neighboring market is Chicago, IL (about 2.7 million), 27 miles southeast of Palatine. This area crosses state lines: Kenosha, WI is in Wisconsin.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Arlington Heights | 76,000 | 3 mi | 145,000 |
| Schaumburg | 75,000 | 6 mi | 220,000 |
| Des Plaines | 59,000 | 9 mi | 279,000 |
| Elgin | 112,000 | 14 mi | 391,000 |
| Skokie | 65,000 | 16 mi | 456,000 |
| Wheaton | 54,000 | 17 mi | 509,000 |
| Evanston | 76,000 | 18 mi | 585,000 |
| Oak Park | 52,000 | 20 mi | 637,000 |
| Downers Grove | 50,000 | 21 mi | 687,000 |
| Berwyn | 56,000 | 22 mi | 743,000 |
| Naperville | 147,000 | 23 mi | 890,000 |
| Chicago | 2.7 million | 27 mi | 3.6 million |
| Aurora | 201,000 | 28 mi | 3.8 million |
| Bolingbrook | 74,000 | 29 mi | 3.9 million |
| Oak Lawn | 57,000 | 31 mi | 3.9 million |
| Orland Park | 59,000 | 34 mi | 4.0 million |
| Kenosha | 100,000 | 35 mi | 4.1 million |
15-mile radius around Palatine
Special Ad Categories require a 15-mile minimum radius. Around Palatine that includes Arlington Heights, Schaumburg, Des Plaines and Elgin, while Skokie, Wheaton, Evanston, Oak Park and Downers Grove and others need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Palatine
| Market | Population | Distance |
|---|---|---|
| Milwaukee, WI | 600,000 | 64 mi north |
| Rockford, IL | 148,000 | 55 mi west |
| Joliet, IL | 148,000 | 41 mi south |
| Racine, WI | 78,000 | 44 mi north |
| Hammond, IN | 78,000 | 46 mi southeast |
| Gary, IN | 77,000 | 50 mi southeast |
Suggested Meta Ads setup for the Palatine area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Palatine + 15 mi
Covers Arlington Heights, Schaumburg, Des Plaines and Elgin; about 391,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Skokie, Wheaton, Evanston, Oak Park, Downers Grove, Berwyn, Naperville, Chicago, Aurora, Bolingbrook, Oak Lawn, Orland Park and Kenosha, bringing the included cities to about 4.1 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 18-market area, so the smaller cities in the area still see follow-up ads.