White-Label Microsoft Ads for Chicago, IL Agencies
Microsoft Ads run behind your brand for clients in Chicago and 19 nearby markets.
Microsoft Ads coverage around Chicago, IL
Around Chicago we serve 19 other markets within 35 miles, about 4.2 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Hammond, IN and Gary, IN are in Indiana. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Chicago, IL | Central | Anchor | major |
| Oak Park, IL | Central | 7 mi | small |
| Berwyn, IL | Central | 7 mi | small |
| Oak Lawn, IL | Central | 11 mi | small |
| Evanston, IL | Central | 13 mi | small |
| Skokie, IL | Central | 13 mi | small |
| Des Plaines, IL | Central | 17 mi | small |
| Orland Park, IL | Central | 18 mi | small |
| Downers Grove, IL | Central | 19 mi | small market |
| Hammond, IN | Central | 20 mi | small |
| Tinley Park, IL | Central | 20 mi | small |
| Wheaton, IL | Central | 24 mi | small |
| Gary, IN | Central | 24 mi | small |
| Arlington Heights, IL | Central | 24 mi | small |
| Bolingbrook, IL | Central | 24 mi | small |
| Schaumburg, IL | Central | 26 mi | small |
| Naperville, IL | Central | 26 mi | mid |
| Palatine, IL | Central | 27 mi | small |
| Joliet, IL | Central | 32 mi | mid |
| Elgin, IL | Central | 35 mi | mid |
Launching Microsoft Ads in the Chicago area
After a Google Import, we check that location settings cover the same 20 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Chicago area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Chicago, Oak Park, Berwyn, Oak Lawn, Evanston and Skokie and 14 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Chicago, with exclusions for Indiana if needed.
Bid adjustments
Watch Chicago and Joliet separately; they hold most of the area’s population (about 2.7 million and 148,000).