White-Label Microsoft Ads for Rockford, IL Agencies
Microsoft Ads run behind your brand for clients in Rockford and 2 nearby markets.
Microsoft Ads coverage around Rockford, IL
Around Rockford we serve 2 other markets within 35 miles, about 249,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
This area crosses state lines: Beloit, WI and Janesville, WI are in Wisconsin. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Rockford, IL | Central | Anchor | mid |
| Beloit, WI | Central | 17 mi | small market |
| Janesville, WI | Central | 29 mi | small |
Launching Microsoft Ads in the Rockford area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Rockford area
| Market | Distance | Time zone |
|---|---|---|
| Elgin, IL | 45 mi east | Central |
| Fitchburg, WI | 51 mi north | Central |
| Aurora, IL | 53 mi southeast | Central |
| Schaumburg, IL | 54 mi east | Central |
| Palatine, IL | 55 mi east | Central |
| Madison, WI | 58 mi north | Central |
| Wheaton, IL | 58 mi southeast | Central |
| Arlington Heights, IL | 58 mi east | Central |
Suggested Microsoft Ads setup for the Rockford area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Rockford, Beloit and Janesville.
Location check
Confirm “people in” targeting and a 30-mile reach from Rockford, with exclusions for Wisconsin if needed.
Bid adjustments
Watch Rockford and Janesville separately; they hold most of the area’s population (about 148,000 and 64,000).