White-Label Microsoft Ads for Madison, WI Agencies
Microsoft Ads run behind your brand for clients in Madison and 4 nearby markets.
Microsoft Ads coverage around Madison, WI
Around Madison we serve 4 other markets within 35 miles, about 397,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 5 markets are in Wisconsin.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Madison, WI | Central | Anchor | mid |
| Fitchburg, WI | Central | 8 mi | small market |
| Sun Prairie, WI | Central | 12 mi | small market |
| Janesville, WI | Central | 33 mi | small |
| Watertown, WI | Central | 35 mi | small market |
Launching Microsoft Ads in the Madison area
After a Google Import, we check that location settings cover the same 5 markets with “people in” targeting.
Markets just beyond the Madison area
| Market | Distance | Time zone |
|---|---|---|
| Beaver Dam, WI | 39 mi northeast | Central |
| Beloit, WI | 43 mi southeast | Central |
| Oconomowoc, WI | 46 mi east | Central |
| Rockford, IL | 58 mi south | Central |
| Waukesha, WI | 59 mi east | Central |
| Menomonee Falls, WI | 65 mi east | Central |
| Brookfield, WI | 65 mi east | Central |
| New Berlin, WI | 66 mi east | Central |
Suggested Microsoft Ads setup for the Madison area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Madison, Fitchburg, Sun Prairie, Janesville and Watertown.
Location check
Confirm “people in” targeting and a 35-mile reach from Madison.
Bid adjustments
Watch Madison and Janesville separately; they hold most of the area’s population (about 249,000 and 64,000).