White-Label Microsoft Ads Management for Wisconsin Agencies
Microsoft Ads for your Wisconsin clients across 32 markets, managed behind your brand.
Adding Microsoft Ads for Wisconsin clients
The largest Wisconsin markets we serve are Milwaukee, Madison and Green Bay, with Milwaukee at roughly 600,000 residents. The 20 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Wisconsin markets sit within 30 miles of served markets in Illinois. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Wisconsin markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Central | 32 | Milwaukee, Madison, Green Bay, Kenosha, Racine and Appleton … |
Wisconsin markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Beloit | Rockford, IL | 17 mi south |
| Janesville | Rockford, IL | 29 mi south |
| Kenosha | Palatine, IL | 35 mi south |
| Racine | Palatine, IL | 44 mi south |
| Fitchburg | Rockford, IL | 51 mi south |
| Madison | Rockford, IL | 58 mi south |
| Greenfield | Palatine, IL | 59 mi south |
| New Berlin | Palatine, IL | 60 mi south |
| West Allis | Palatine, IL | 63 mi south |
| Waukesha | Palatine, IL | 63 mi south |
Suggested Microsoft Ads setup in Wisconsin
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Milwaukee, Madison and Green Bay, where most of the state’s listed population is.
Combine small markets
Group the 20 smaller markets into shared campaigns.
State lines
Served markets in Illinois are within 30 miles of some Wisconsin cities; include or exclude them on purpose.