White-Label Microsoft Ads Management for Iowa Agencies
Microsoft Ads for your Iowa clients across 15 markets, managed behind your brand.
Adding Microsoft Ads for Iowa clients
The largest Iowa markets we serve are Des Moines, Cedar Rapids and Davenport, with Des Moines at roughly 210,000 residents. The 4 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Iowa markets sit within 30 miles of served markets in Nebraska. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Iowa markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Central | 15 | Des Moines, Cedar Rapids, Davenport, Sioux City, Iowa City and Waterloo … |
Iowa markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Council Bluffs | Omaha, NE | 4 mi west |
| Sioux City | Vermillion, SD | 33 mi northwest |
| Dubuque | Fitchburg, WI | 68 mi northeast |
| Davenport | Peoria, IL | 77 mi southeast |
Suggested Microsoft Ads setup in Iowa
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Des Moines, Cedar Rapids and Davenport, where most of the state’s listed population is.
Combine small markets
Group the 4 smaller markets into shared campaigns.
State lines
Served markets in Nebraska are within 30 miles of some Iowa cities; include or exclude them on purpose.