White-Label Microsoft Ads Management for South Dakota Agencies
Microsoft Ads for your South Dakota clients across 15 markets, managed behind your brand.
Adding Microsoft Ads for South Dakota clients
The largest South Dakota markets we serve are Sioux Falls, Rapid City and Aberdeen, with Sioux Falls at roughly 172,000 residents. The 13 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
South Dakota markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Central | 12 | Sioux Falls, Aberdeen, Brookings, Watertown, Mitchell and Yankton … |
| Mountain | 3 | Rapid City, Spearfish and Sturgis |
South Dakota markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Vermillion | Sioux City, IA | 33 mi southeast |
| Spearfish | Newcastle, WY | 47 mi south |
| Rapid City | Newcastle, WY | 51 mi west |
| Sturgis | Newcastle, WY | 52 mi southwest |
| Yankton | Sioux City, IA | 57 mi southeast |
| Harrisburg | Sioux City, IA | 66 mi south |
| Sioux Falls | Sioux City, IA | 74 mi south |
| Brandon | Sioux City, IA | 76 mi south |
Suggested Microsoft Ads setup in South Dakota
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Sioux Falls, Rapid City and Aberdeen, where most of the state’s listed population is.
Combine small markets
Group the 13 smaller markets into shared campaigns.
State lines
No served out-of-state markets within 30 miles of South Dakota cities.