White-Label Microsoft Ads Management for Kansas Agencies
Microsoft Ads for your Kansas clients across 10 markets, managed behind your brand.
Adding Microsoft Ads for Kansas clients
The largest Kansas markets we serve are Wichita, Overland Park and Kansas City, with Wichita at roughly 390,000 residents. The 1 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Kansas markets sit within 30 miles of served markets in Missouri. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Kansas markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Central | 10 | Wichita, Overland Park, Kansas City, Olathe, Topeka and Lawrence … |
| Mountain | 0 |
Kansas markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Kansas City | Kansas City, MO | 3 mi east |
| Shawnee | Kansas City, MO | 9 mi northeast |
| Overland Park | Kansas City, MO | 10 mi northeast |
| Lenexa | Kansas City, MO | 13 mi northeast |
| Olathe | Kansas City, MO | 20 mi northeast |
| Lawrence | Kansas City, MO | 36 mi east |
| Topeka | Kansas City, MO | 59 mi east |
| Wichita | Ponca City, OK | 69 mi south |
| Manhattan | Beatrice, NE | 76 mi north |
Suggested Microsoft Ads setup in Kansas
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Wichita, Overland Park and Kansas City, where most of the state’s listed population is.
Combine small markets
Group the 1 smaller markets into shared campaigns.
State lines
Served markets in Missouri are within 30 miles of some Kansas cities; include or exclude them on purpose.