White-Label Microsoft Ads Management for Michigan Agencies
Microsoft Ads for your Michigan clients across 30 markets, managed behind your brand.
Adding Microsoft Ads for Michigan clients
The largest Michigan markets we serve are Detroit, Grand Rapids and Warren, with Detroit at roughly 677,000 residents. The 7 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Michigan markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 30 | Detroit, Grand Rapids, Warren, Sterling Heights, Ann Arbor and Lansing … |
| Central | 0 |
Michigan markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Ypsilanti | Toledo, OH | 40 mi south |
| Portage | Elkhart, IN | 41 mi southwest |
| Taylor | Toledo, OH | 42 mi south |
| Ann Arbor | Toledo, OH | 43 mi south |
| Westland | Toledo, OH | 46 mi south |
| Kalamazoo | Elkhart, IN | 47 mi southwest |
| Dearborn Heights | Toledo, OH | 49 mi south |
| Dearborn | Toledo, OH | 49 mi southwest |
| Livonia | Toledo, OH | 50 mi south |
| Detroit | Toledo, OH | 53 mi southwest |
Suggested Microsoft Ads setup in Michigan
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Detroit, Grand Rapids and Warren, where most of the state’s listed population is.
Combine small markets
Group the 7 smaller markets into shared campaigns.
State lines
No served out-of-state markets within 30 miles of Michigan cities.