White-Label Microsoft Ads for Holland, MI Agencies
Microsoft Ads run behind your brand for clients in Holland and 3 nearby markets.
Microsoft Ads coverage around Holland, MI
Around Holland we serve 3 other markets within 35 miles, about 343,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 4 markets are in Michigan.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Holland, MI | Eastern | Anchor | small market |
| Wyoming, MI | Eastern | 22 mi | small |
| Grand Rapids, MI | Eastern | 25 mi | mid |
| Muskegon, MI | Eastern | 32 mi | small market |
Launching Microsoft Ads in the Holland area
After a Google Import, we check that location settings cover the same 4 markets with “people in” targeting.
Markets just beyond the Holland area
| Market | Distance | Time zone |
|---|---|---|
| Kalamazoo, MI | 43 mi southeast | Eastern |
| Portage, MI | 49 mi southeast | Eastern |
| Battle Creek, MI | 57 mi southeast | Eastern |
| South Bend, IN | 77 mi south | Eastern |
| Elkhart, IN | 77 mi south | Eastern |
| Mishawaka, IN | 78 mi south | Eastern |
| Lansing, MI | 79 mi east | Eastern |
| Racine, WI | 85 mi west | Central |
Suggested Microsoft Ads setup for the Holland area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Holland, Wyoming, Grand Rapids and Muskegon.
Location check
Confirm “people in” targeting and a 35-mile reach from Holland.
Bid adjustments
Watch Holland and Grand Rapids separately; they hold most of the area’s population (about 34,000 and 195,000).