White-Label Microsoft Ads for Kalamazoo, MI Agencies
Microsoft Ads run behind your brand for clients in Kalamazoo and 2 nearby markets.
Microsoft Ads coverage around Kalamazoo, MI
Around Kalamazoo we serve 2 other markets within 35 miles, about 176,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Michigan.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Kalamazoo, MI | Eastern | Anchor | small |
| Portage, MI | Eastern | 6 mi | small market |
| Battle Creek, MI | Eastern | 21 mi | small |
Launching Microsoft Ads in the Kalamazoo area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Kalamazoo area
| Market | Distance | Time zone |
|---|---|---|
| Holland, MI | 43 mi northwest | Eastern |
| Wyoming, MI | 43 mi north | Eastern |
| Grand Rapids, MI | 47 mi north | Eastern |
| Elkhart, IN | 47 mi southwest | Eastern |
| Mishawaka, IN | 52 mi southwest | Eastern |
| South Bend, IN | 54 mi southwest | Eastern |
| Lansing, MI | 61 mi northeast | Eastern |
| Muskegon, MI | 73 mi northwest | Eastern |
Suggested Microsoft Ads setup for the Kalamazoo area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Kalamazoo, Portage and Battle Creek.
Location check
Confirm “people in” targeting and a 25-mile reach from Kalamazoo.
Bid adjustments
Watch Kalamazoo and Battle Creek separately; they hold most of the area’s population (about 76,000 and 52,000).