White-Label Microsoft Ads for Grand Rapids, MI Agencies
Microsoft Ads run behind your brand for clients in Grand Rapids and 3 nearby markets.
Microsoft Ads coverage around Grand Rapids, MI
Around Grand Rapids we serve 3 other markets within 35 miles, about 343,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 4 markets are in Michigan.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Grand Rapids, MI | Eastern | Anchor | mid |
| Wyoming, MI | Eastern | 4 mi | small |
| Holland, MI | Eastern | 25 mi | small market |
| Muskegon, MI | Eastern | 35 mi | small market |
Launching Microsoft Ads in the Grand Rapids area
After a Google Import, we check that location settings cover the same 4 markets with “people in” targeting.
Markets just beyond the Grand Rapids area
| Market | Distance | Time zone |
|---|---|---|
| Kalamazoo, MI | 47 mi south | Eastern |
| Battle Creek, MI | 51 mi southeast | Eastern |
| Portage, MI | 53 mi south | Eastern |
| Lansing, MI | 59 mi east | Eastern |
| Midland, MI | 84 mi northeast | Eastern |
| Elkhart, IN | 90 mi south | Eastern |
Suggested Microsoft Ads setup for the Grand Rapids area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Grand Rapids, Wyoming, Holland and Muskegon.
Location check
Confirm “people in” targeting and a 35-mile reach from Grand Rapids.
Bid adjustments
Watch Grand Rapids and Wyoming separately; they hold most of the area’s population (about 195,000 and 75,000).