White-Label Microsoft Ads for Saginaw, MI Agencies
Microsoft Ads run behind your brand for clients in Saginaw and 3 nearby markets.
Microsoft Ads coverage around Saginaw, MI
Around Saginaw we serve 3 other markets within 35 miles, about 224,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 4 markets are in Michigan.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Saginaw, MI | Eastern | Anchor | small market |
| Bay City, MI | Eastern | 12 mi | small market |
| Midland, MI | Eastern | 20 mi | small market |
| Flint, MI | Eastern | 31 mi | small |
Launching Microsoft Ads in the Saginaw area
After a Google Import, we check that location settings cover the same 4 markets with “people in” targeting.
Markets just beyond the Saginaw area
| Market | Distance | Time zone |
|---|---|---|
| Lansing, MI | 56 mi southwest | Eastern |
| Pontiac, MI | 63 mi southeast | Eastern |
| Rochester Hills, MI | 66 mi southeast | Eastern |
| Novi, MI | 69 mi south | Eastern |
| Troy, MI | 69 mi southeast | Eastern |
| Farmington Hills, MI | 71 mi southeast | Eastern |
| Sterling Heights, MI | 74 mi southeast | Eastern |
| Southfield, MI | 75 mi southeast | Eastern |
Suggested Microsoft Ads setup for the Saginaw area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Saginaw, Bay City, Midland and Flint.
Location check
Confirm “people in” targeting and a 35-mile reach from Saginaw.
Bid adjustments
Watch Saginaw and Flint separately; they hold most of the area’s population (about 49,000 and 98,000).