White-Label Microsoft Ads for Detroit, MI Agencies
Microsoft Ads run behind your brand for clients in Detroit and 16 nearby markets.
Microsoft Ads coverage around Detroit, MI
Around Detroit we serve 16 other markets within 35 miles, about 1.9 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 17 markets are in Michigan.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Detroit, MI | Eastern | Anchor | large |
| Dearborn, MI | Eastern | 7 mi | small |
| Warren, MI | Eastern | 11 mi | mid |
| Dearborn Heights, MI | Eastern | 12 mi | small |
| Royal Oak, MI | Eastern | 12 mi | small |
| Taylor, MI | Eastern | 13 mi | small |
| Southfield, MI | Eastern | 13 mi | small |
| St. Clair Shores, MI | Eastern | 14 mi | small |
| Livonia, MI | Eastern | 16 mi | small |
| Sterling Heights, MI | Eastern | 17 mi | mid |
| Westland, MI | Eastern | 18 mi | small |
| Troy, MI | Eastern | 20 mi | small |
| Farmington Hills, MI | Eastern | 20 mi | small |
| Rochester Hills, MI | Eastern | 23 mi | small |
| Novi, MI | Eastern | 24 mi | small |
| Pontiac, MI | Eastern | 25 mi | small |
| Ypsilanti, MI | Eastern | 30 mi | small market |
Launching Microsoft Ads in the Detroit area
After a Google Import, we check that location settings cover the same 17 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Detroit area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Detroit, Dearborn, Warren, Dearborn Heights, Royal Oak and Taylor and 11 more.
Location check
Confirm “people in” targeting and a 30-mile reach from Detroit.
Bid adjustments
Watch Detroit and Warren separately; they hold most of the area’s population (about 677,000 and 134,000).