White-Label Google Ads for Detroit, MI Agencies
Google Ads run behind your brand for clients in Detroit and 16 nearby markets.
Location targeting around Detroit, MI
We serve 16 other markets within 35 miles of Detroit, MI. A 30-mile radius around Detroit reaches all of them; the farthest is Ypsilanti, MI, 30 miles west. All 17 markets are in Michigan.
For a client with one location in Detroit, we’d usually start with “Presence” targeting on the 7 markets inside 15 miles (Dearborn, Warren, Dearborn Heights, Royal Oak, Taylor, Southfield and St. Clair Shores) and test the outer ring (Livonia, Sterling Heights, Westland, Troy, Farmington Hills and Rochester Hills and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Detroit | Suggested ring | State |
|---|---|---|---|
| Dearborn, MI | 7 mi west | Core radius | Same state |
| Warren, MI | 11 mi north | Core radius | Same state |
| Dearborn Heights, MI | 12 mi west | Core radius | Same state |
| Royal Oak, MI | 12 mi northwest | Core radius | Same state |
| Taylor, MI | 13 mi southwest | Core radius | Same state |
| Southfield, MI | 13 mi northwest | Core radius | Same state |
| St. Clair Shores, MI | 14 mi northeast | Core radius | Same state |
| Livonia, MI | 16 mi west | Outer ring | Same state |
| Sterling Heights, MI | 17 mi north | Outer ring | Same state |
| Westland, MI | 18 mi west | Outer ring | Same state |
| Troy, MI | 20 mi north | Outer ring | Same state |
| Farmington Hills, MI | 20 mi northwest | Outer ring | Same state |
| Rochester Hills, MI | 23 mi north | Outer ring | Same state |
| Novi, MI | 24 mi northwest | Outer ring | Same state |
| Pontiac, MI | 25 mi northwest | Outer ring | Same state |
| Ypsilanti, MI | 30 mi west | Outer ring | Same state |
Scheduling and nearby areas
The whole Detroit area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Ann Arbor (36 mi west), Flint (57 mi northwest), Lorain (75 mi southeast) and Saginaw (88 mi northwest).
Suggested Google Ads setup for the Detroit area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Detroit core
Presence targeting on Detroit, Dearborn, Warren, Dearborn Heights, Royal Oak, Taylor, Southfield and St. Clair Shores (8 cities, farthest 14 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Livonia (16 mi), Sterling Heights (17 mi), Westland (18 mi), Troy (20 mi), Farmington Hills (20 mi), Rochester Hills (23 mi), Novi (24 mi), Pontiac (25 mi) and Ypsilanti (30 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 30 miles of Detroit and review the location report monthly for clicks from outside the area.