White-Label Google Ads for Ann Arbor, MI Agencies
Google Ads run behind your brand for clients in Ann Arbor and 11 nearby markets.
Location targeting around Ann Arbor, MI
We serve 11 other markets within 35 miles of Ann Arbor, MI. A 35-mile radius around Ann Arbor reaches all of them; the farthest is Pontiac, MI, 34 miles northeast. All 12 markets are in Michigan.
For a client with one location in Ann Arbor, we’d usually start with “Presence” targeting on the 1 market inside 15 miles (Ypsilanti) and test the outer ring (Westland, Novi, Livonia, Farmington Hills, Taylor and Dearborn Heights and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Ann Arbor | Suggested ring | State |
|---|---|---|---|
| Ypsilanti, MI | 7 mi east | Core radius | Same state |
| Westland, MI | 18 mi east | Outer ring | Same state |
| Novi, MI | 19 mi northeast | Outer ring | Same state |
| Livonia, MI | 21 mi east | Outer ring | Same state |
| Farmington Hills, MI | 23 mi northeast | Outer ring | Same state |
| Taylor, MI | 24 mi east | Outer ring | Same state |
| Dearborn Heights, MI | 24 mi east | Outer ring | Same state |
| Dearborn, MI | 29 mi east | Outer ring | Same state |
| Southfield, MI | 30 mi northeast | Outer ring | Same state |
| Royal Oak, MI | 34 mi northeast | Outer ring | Same state |
| Pontiac, MI | 34 mi northeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Ann Arbor area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Detroit (36 mi east), Flint (51 mi north), Saginaw (80 mi north) and Kalamazoo (94 mi west).
Suggested Google Ads setup for the Ann Arbor area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Ann Arbor core
Presence targeting on Ann Arbor and Ypsilanti (2 cities, farthest 7 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Westland (18 mi), Novi (19 mi), Livonia (21 mi), Farmington Hills (23 mi), Taylor (24 mi), Dearborn Heights (24 mi), Dearborn (29 mi), Southfield (30 mi), Royal Oak (34 mi) and Pontiac (34 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Ann Arbor and review the location report monthly for clicks from outside the area.