White-Label Meta Ads for Ann Arbor, MI Agencies
Meta Ads run behind your brand for clients in Ann Arbor and 11 nearby markets.
How the Ann Arbor audience grows with radius
Ann Arbor, MI is a mid-size city (100K–250K residents) with roughly 117,000 residents (GeoNames). Together with the 11 served markets around it, the area totals about 859,000 residents.
The largest neighboring market is Dearborn, MI (about 95,000), 29 miles east of Ann Arbor. All 12 markets are in Michigan.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Ypsilanti | 20,000 | 7 mi | 137,000 |
| Westland | 82,000 | 18 mi | 219,000 |
| Novi | 59,000 | 19 mi | 278,000 |
| Livonia | 95,000 | 21 mi | 372,000 |
| Farmington Hills | 81,000 | 23 mi | 454,000 |
| Taylor | 62,000 | 24 mi | 515,000 |
| Dearborn Heights | 56,000 | 24 mi | 571,000 |
| Dearborn | 95,000 | 29 mi | 667,000 |
| Southfield | 73,000 | 30 mi | 740,000 |
| Royal Oak | 59,000 | 34 mi | 799,000 |
| Pontiac | 60,000 | 34 mi | 859,000 |
15-mile radius around Ann Arbor
Special Ad Categories require a 15-mile minimum radius. Around Ann Arbor that includes Ypsilanti, while Westland, Novi, Livonia, Farmington Hills and Taylor and others need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Ann Arbor
| Market | Population | Distance |
|---|---|---|
| Detroit, MI | 677,000 | 36 mi east |
| Toledo, OH | 280,000 | 43 mi south |
| Warren, MI | 134,000 | 40 mi east |
| Sterling Heights, MI | 132,000 | 42 mi northeast |
| Lansing, MI | 115,000 | 52 mi northwest |
| Flint, MI | 98,000 | 51 mi north |
Suggested Meta Ads setup for the Ann Arbor area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Ann Arbor + 15 mi
Covers Ypsilanti; about 137,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Westland, Novi, Livonia, Farmington Hills, Taylor, Dearborn Heights, Dearborn, Southfield, Royal Oak and Pontiac, bringing the included cities to about 859,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 12-market area, so the smaller cities in the area still see follow-up ads.