White-Label Microsoft Ads Management for Indiana Agencies
Microsoft Ads for your Indiana clients across 20 markets, managed behind your brand.
Adding Microsoft Ads for Indiana clients
The largest Indiana markets we serve are Indianapolis, Fort Wayne and Evansville, with Indianapolis at roughly 830,000 residents. The 3 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Indiana markets sit within 30 miles of served markets in Kentucky and Illinois. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Indiana markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 17 | Indianapolis, Fort Wayne, South Bend, Carmel, Bloomington and Fishers … |
| Central | 3 | Evansville, Hammond and Gary |
Indiana markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Jeffersonville | Louisville, KY | 2 mi southwest |
| Evansville | Henderson, KY | 10 mi south |
| Hammond | Tinley Park, IL | 15 mi west |
| Gary | Tinley Park, IL | 23 mi west |
| Elkhart | Portage, MI | 41 mi northeast |
| Mishawaka | Portage, MI | 48 mi northeast |
| South Bend | Portage, MI | 50 mi northeast |
| Fort Wayne | Lima, OH | 60 mi southeast |
| Terre Haute | Champaign, IL | 63 mi northwest |
| Muncie | Dayton, OH | 70 mi southeast |
Suggested Microsoft Ads setup in Indiana
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Indianapolis, Fort Wayne and Evansville, where most of the state’s listed population is.
Combine small markets
Group the 3 smaller markets into shared campaigns.
State lines
Served markets in Kentucky and Illinois are within 30 miles of some Indiana cities; include or exclude them on purpose.