White-Label Microsoft Ads for Indianapolis, IN Agencies
Microsoft Ads run behind your brand for clients in Indianapolis and 6 nearby markets.
Microsoft Ads coverage around Indianapolis, IN
Around Indianapolis we serve 6 other markets within 35 miles, about 1.2 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 7 markets are in Indiana.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Indianapolis, IN | Eastern | Anchor | large |
| Lawrence, IN | Eastern | 9 mi | small market |
| Greenwood, IN | Eastern | 11 mi | small |
| Carmel, IN | Eastern | 15 mi | small |
| Fishers, IN | Eastern | 15 mi | small |
| Noblesville, IN | Eastern | 21 mi | small |
| Anderson, IN | Eastern | 34 mi | small |
Launching Microsoft Ads in the Indianapolis area
After a Google Import, we check that location settings cover the same 7 markets with “people in” targeting.
Markets just beyond the Indianapolis area
| Market | Distance | Time zone |
|---|---|---|
| Bloomington, IN | 46 mi southwest | Eastern |
| Kokomo, IN | 50 mi north | Eastern |
| Muncie, IN | 50 mi northeast | Eastern |
| Lafayette, IN | 59 mi northwest | Eastern |
| Terre Haute, IN | 70 mi west | Eastern |
| Hamilton, OH | 89 mi east | Eastern |
Suggested Microsoft Ads setup for the Indianapolis area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Indianapolis, Lawrence, Greenwood, Carmel, Fishers and Noblesville and 1 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Indianapolis.
Bid adjustments
Watch Indianapolis and Carmel separately; they hold most of the area’s population (about 830,000 and 89,000).