White-Label Google Ads for Indianapolis, IN Agencies
Google Ads run behind your brand for clients in Indianapolis and 6 nearby markets.
Location targeting around Indianapolis, IN
We serve 6 other markets within 35 miles of Indianapolis, IN. A 35-mile radius around Indianapolis reaches all of them; the farthest is Anderson, IN, 34 miles northeast. All 7 markets are in Indiana.
For a client with one location in Indianapolis, we’d usually start with “Presence” targeting on the 3 markets inside 15 miles (Lawrence, Greenwood and Carmel) and test the outer ring (Fishers, Noblesville and Anderson) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Indianapolis | Suggested ring | State |
|---|---|---|---|
| Lawrence, IN | 9 mi northeast | Core radius | Same state |
| Greenwood, IN | 11 mi south | Core radius | Same state |
| Carmel, IN | 15 mi north | Core radius | Same state |
| Fishers, IN | 15 mi northeast | Outer ring | Same state |
| Noblesville, IN | 21 mi north | Outer ring | Same state |
| Anderson, IN | 34 mi northeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Indianapolis area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Muncie (50 mi northeast), Cincinnati (98 mi southeast), Dayton (104 mi east) and Frankfort (128 mi southeast).
Suggested Google Ads setup for the Indianapolis area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Indianapolis core
Presence targeting on Indianapolis, Lawrence, Greenwood and Carmel (4 cities, farthest 15 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Fishers (15 mi), Noblesville (21 mi) and Anderson (34 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Indianapolis and review the location report monthly for clicks from outside the area.