White-Label Microsoft Ads for Appleton, WI Agencies
Microsoft Ads run behind your brand for clients in Appleton and 5 nearby markets.
Microsoft Ads coverage around Appleton, WI
Around Appleton we serve 5 other markets within 35 miles, about 332,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 6 markets are in Wisconsin.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Appleton, WI | Central | Anchor | small |
| Menasha, WI | Central | 4 mi | small market |
| Neenah, WI | Central | 6 mi | small market |
| Oshkosh, WI | Central | 18 mi | small |
| Green Bay, WI | Central | 26 mi | mid |
| Fond du Lac, WI | Central | 34 mi | small market |
Launching Microsoft Ads in the Appleton area
After a Google Import, we check that location settings cover the same 6 markets with “people in” targeting.
Markets just beyond the Appleton area
| Market | Distance | Time zone |
|---|---|---|
| Manitowoc, WI | 39 mi east | Central |
| Sheboygan, WI | 50 mi southeast | Central |
| Beaver Dam, WI | 59 mi south | Central |
| Stevens Point, WI | 60 mi west | Central |
| Mequon, WI | 75 mi south | Central |
| Watertown, WI | 75 mi south | Central |
| Menomonee Falls, WI | 76 mi south | Central |
Suggested Microsoft Ads setup for the Appleton area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Appleton, Menasha, Neenah, Oshkosh, Green Bay and Fond du Lac.
Location check
Confirm “people in” targeting and a 35-mile reach from Appleton.
Bid adjustments
Watch Appleton and Green Bay separately; they hold most of the area’s population (about 74,000 and 105,000).