White-Label Microsoft Ads for Watertown, WI Agencies
Microsoft Ads run behind your brand for clients in Watertown and 8 nearby markets.
Microsoft Ads coverage around Watertown, WI
Around Watertown we serve 8 other markets within 35 miles, about 524,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 9 markets are in Wisconsin.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Watertown, WI | Central | Anchor | small market |
| Oconomowoc, WI | Central | 13 mi | small market |
| Beaver Dam, WI | Central | 19 mi | small market |
| Sun Prairie, WI | Central | 24 mi | small market |
| Waukesha, WI | Central | 28 mi | small |
| Menomonee Falls, WI | Central | 31 mi | small market |
| Brookfield, WI | Central | 33 mi | small market |
| New Berlin, WI | Central | 35 mi | small market |
| Madison, WI | Central | 35 mi | mid |
Launching Microsoft Ads in the Watertown area
After a Google Import, we check that location settings cover the same 9 markets with “people in” targeting.
Markets just beyond the Watertown area
| Market | Distance | Time zone |
|---|---|---|
| Mequon, WI | 35 mi east | Central |
| Wauwatosa, WI | 38 mi east | Central |
| Janesville, WI | 38 mi southwest | Central |
| West Allis, WI | 38 mi east | Central |
Suggested Microsoft Ads setup for the Watertown area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Watertown, Oconomowoc, Beaver Dam, Sun Prairie, Waukesha and Menomonee Falls and 3 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Watertown.
Bid adjustments
Watch Watertown and Madison separately; they hold most of the area’s population (about 24,000 and 249,000).