White-Label Meta Ads for Madison, WI Agencies
Meta Ads run behind your brand for clients in Madison and 4 nearby markets.
How the Madison audience grows with radius
Madison, WI is a mid-size city (100K–250K residents) with roughly 249,000 residents (GeoNames). Together with the 4 served markets around it, the area totals about 397,000 residents.
The largest neighboring market is Janesville, WI (about 64,000), 33 miles southeast of Madison. All 5 markets are in Wisconsin.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Fitchburg | 28,000 | 8 mi | 277,000 |
| Sun Prairie | 32,000 | 12 mi | 309,000 |
| Janesville | 64,000 | 33 mi | 373,000 |
| Watertown | 24,000 | 35 mi | 397,000 |
15-mile radius around Madison
Special Ad Categories require a 15-mile minimum radius. Around Madison that includes Fitchburg and Sun Prairie, while Janesville and Watertown need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Madison
| Market | Population | Distance |
|---|---|---|
| Milwaukee, WI | 600,000 | 75 mi east |
| Rockford, IL | 148,000 | 58 mi south |
| Kenosha, WI | 100,000 | 87 mi east |
| Racine, WI | 78,000 | 85 mi east |
| Waukesha, WI | 72,000 | 59 mi east |
| Oshkosh, WI | 67,000 | 79 mi northeast |
Suggested Meta Ads setup for the Madison area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Madison + 15 mi
Covers Fitchburg and Sun Prairie; about 309,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Janesville and Watertown, bringing the included cities to about 397,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 5-market area, so the smaller cities in the area still see follow-up ads.