White-Label Google Ads for Madison, WI Agencies
Google Ads run behind your brand for clients in Madison and 4 nearby markets.
Location targeting around Madison, WI
We serve 4 other markets within 35 miles of Madison, WI. A 35-mile radius around Madison reaches all of them; the farthest is Watertown, WI, 35 miles east. All 5 markets are in Wisconsin.
For a client with one location in Madison, we’d usually start with “Presence” targeting on the 2 markets inside 15 miles (Fitchburg and Sun Prairie) and test the outer ring (Janesville and Watertown) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Madison | Suggested ring | State |
|---|---|---|---|
| Fitchburg, WI | 8 mi southwest | Core radius | Same state |
| Sun Prairie, WI | 12 mi northeast | Core radius | Same state |
| Janesville, WI | 33 mi southeast | Outer ring | Same state |
| Watertown, WI | 35 mi east | Outer ring | Same state |
Scheduling and nearby areas
The whole Madison area is on Central time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Janesville (33 mi southeast), Watertown (35 mi east), Rockford (58 mi south) and Fond du Lac (68 mi northeast).
Suggested Google Ads setup for the Madison area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Madison core
Presence targeting on Madison, Fitchburg and Sun Prairie (3 cities, farthest 12 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Janesville (33 mi) and Watertown (35 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Madison and review the location report monthly for clicks from outside the area.