White-Label Meta Ads for Charleston, WV Agencies
Meta Ads run behind your brand for clients in Charleston and 5 nearby markets.
How the Charleston audience grows with radius
Charleston, WV is a small market (under 50K residents) with roughly 50,000 residents (GeoNames). Together with the 5 served markets around it, the area totals about 95,000 residents.
The largest neighboring market is South Charleston, WV (about 13,000), 4 miles west of Charleston. All 6 markets are in West Virginia.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| South Charleston | 13,000 | 4 mi | 63,000 |
| Dunbar | 7,700 | 6 mi | 70,000 |
| St. Albans | 11,000 | 11 mi | 81,000 |
| Nitro | 6,800 | 12 mi | 88,000 |
| Hurricane | 6,500 | 22 mi | 95,000 |
15-mile radius around Charleston
Special Ad Categories require a 15-mile minimum radius. Around Charleston that includes South Charleston, Dunbar, St. Albans and Nitro, while Hurricane need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Charleston
| Market | Population | Distance |
|---|---|---|
| Huntington, WV | 49,000 | 44 mi west |
| Parkersburg, WV | 31,000 | 63 mi north |
| Ashland, KY | 21,000 | 55 mi west |
| Beckley, WV | 17,000 | 46 mi southeast |
| Vienna, WV | 11,000 | 68 mi north |
| Bluefield, WV | 10,000 | 78 mi south |
Suggested Meta Ads setup for the Charleston area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Charleston + 15 mi
Covers South Charleston, Dunbar, St. Albans and Nitro; about 88,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 25-mile radius
Adds Hurricane, bringing the included cities to about 95,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 6-market area, so the smaller cities in the area still see follow-up ads.