White-Label Google Ads for Charleston, WV Agencies
Google Ads run behind your brand for clients in Charleston and 5 nearby markets.
Location targeting around Charleston, WV
We serve 5 other markets within 35 miles of Charleston, WV. A 25-mile radius around Charleston reaches all of them; the farthest is Hurricane, WV, 22 miles west. All 6 markets are in West Virginia.
For a client with one location in Charleston, we’d usually start with “Presence” targeting on the 4 markets inside 15 miles (South Charleston, Dunbar, St. Albans and Nitro) and test the outer ring (Hurricane) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Charleston | Suggested ring | State |
|---|---|---|---|
| South Charleston, WV | 4 mi west | Core radius | Same state |
| Dunbar, WV | 6 mi west | Core radius | Same state |
| St. Albans, WV | 11 mi west | Core radius | Same state |
| Nitro, WV | 12 mi west | Core radius | Same state |
| Hurricane, WV | 22 mi west | Outer ring | Same state |
Scheduling and nearby areas
The whole Charleston area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Huntington (44 mi west), Clarksburg (95 mi northeast), Lancaster (108 mi northwest) and Newark (125 mi north).
Suggested Google Ads setup for the Charleston area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Charleston core
Presence targeting on Charleston, South Charleston, Dunbar, St. Albans and Nitro (5 cities, farthest 12 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Hurricane (22 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 25 miles of Charleston and review the location report monthly for clicks from outside the area.