White-Label Meta Ads Management for West Virginia Agencies
Meta Ads for your West Virginia clients across 20 markets, managed behind your brand.
Audience planning for Meta Ads in West Virginia
The 20 served markets in West Virginia with GeoNames population data add up to about 362,000 residents, led by Charleston, Huntington and Parkersburg.
| City size | Markets | Examples |
|---|---|---|
| Under 50K | 20 | Charleston, Huntington, Parkersburg, Morgantown and Wheeling |
West Virginia market clusters for radius targeting
Clusters anchored in West Virginia (markets within 35 miles), with how many fall inside the 15-mile minimum radius for Special Ad Categories.
| Cluster | Markets | Combined population | Within 15 mi |
|---|---|---|---|
| Charleston area | 6 | 95,000 | 4 of 5 |
| Huntington area | 5 | 94,000 | 1 of 4 |
| Morgantown area | 6 | 86,000 | 1 of 5 |
| Wheeling area | 3 | 56,000 | 1 of 2 |
| Weirton area | 4 | 360,000 | 0 of 3 |
| Clarksburg area | 5 | 76,000 | 2 of 4 |
Population inside a 25-mile radius of West Virginia markets
Residents of the city itself, then of every served market inside 25 miles, from GeoNames figures.
| Market | City population | Served markets within 25 mi | Closest served markets |
|---|---|---|---|
| Charleston | 50,000 | 95,000 | South Charleston, Dunbar, St. Albans |
| Huntington | 49,000 | 76,000 | Ashland, Hurricane |
| Parkersburg | 31,000 | 42,000 | Vienna |
| Morgantown | 31,000 | 62,000 | Fairmont, Uniontown, Shinnston |
| Wheeling | 28,000 | 36,000 | Moundsville |
| Weirton | 19,000 | 19,000 | none within 25 mi |
| Fairmont | 19,000 | 76,000 | Shinnston, Morgantown, Bridgeport |
| Martinsburg | 18,000 | 85,000 | Hagerstown, Winchester |
| Beckley | 17,000 | 17,000 | none within 25 mi |
| Clarksburg | 16,000 | 45,000 | Bridgeport, Shinnston, Fairmont |
| South Charleston | 13,000 | 95,000 | Dunbar, Charleston, St. Albans |
| St. Albans | 11,000 | 95,000 | Nitro, Dunbar, South Charleston |
Suggested Meta Ads setup in West Virginia
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
City-only audiences
Charleston (~50,000), Huntington (~49,000) and Parkersburg (~31,000) are large enough to start with city targeting alone.
Radius audiences
For the 20 smaller markets, use a radius that pulls in nearby served cities, e.g. Charleston → South Charleston (4 mi), Huntington → Ashland (11 mi) and Parkersburg → Vienna (4 mi).
Statewide retargeting
One retargeting audience across all 20 West Virginia markets keeps follow-up ads running even where prospecting audiences are small.