White-Label Microsoft Ads Management for Tennessee Agencies
Microsoft Ads for your Tennessee clients across 25 markets, managed behind your brand.
Adding Microsoft Ads for Tennessee clients
The largest Tennessee markets we serve are Memphis, Nashville and Knoxville, with Memphis at roughly 656,000 residents. The 13 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Tennessee markets sit within 30 miles of served markets in Mississippi, Kentucky and Virginia. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Tennessee markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Central | 16 | Memphis, Nashville, Clarksville, Murfreesboro, Franklin and Jackson … |
| Eastern | 9 | Knoxville, Chattanooga, Johnson City, Kingsport, Cleveland and Morristown … |
Tennessee markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Bristol | Bristol, VA | 1 mi north |
| Germantown | Olive Branch, MS | 9 mi south |
| Collierville | Olive Branch, MS | 11 mi southwest |
| Memphis | Southaven, MS | 11 mi south |
| Bartlett | Southaven, MS | 17 mi southwest |
| Kingsport | Bristol, VA | 21 mi east |
| Johnson City | Bristol, VA | 22 mi northeast |
| Clarksville | Hopkinsville, KY | 24 mi north |
| Gallatin | Bowling Green, KY | 42 mi north |
| Hendersonville | Bowling Green, KY | 48 mi north |
Suggested Microsoft Ads setup in Tennessee
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Memphis, Nashville and Knoxville, where most of the state’s listed population is.
Combine small markets
Group the 13 smaller markets into shared campaigns.
State lines
Served markets in Mississippi, Kentucky and Virginia are within 30 miles of some Tennessee cities; include or exclude them on purpose.