White-Label Microsoft Ads for Columbia, TN Agencies
Microsoft Ads run behind your brand for clients in Columbia and 3 nearby markets.
Microsoft Ads coverage around Columbia, TN
Around Columbia we serve 3 other markets within 35 miles, about 187,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 4 markets are in Tennessee.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Columbia, TN | Central | Anchor | small market |
| Spring Hill, TN | Central | 11 mi | small market |
| Franklin, TN | Central | 23 mi | small |
| Brentwood, TN | Central | 32 mi | small market |
Launching Microsoft Ads in the Columbia area
After a Google Import, we check that location settings cover the same 4 markets with “people in” targeting.
Markets just beyond the Columbia area
| Market | Distance | Time zone |
|---|---|---|
| Smyrna, TN | 39 mi northeast | Central |
| Murfreesboro, TN | 40 mi northeast | Central |
| Nashville, TN | 41 mi north | Central |
| Hendersonville, TN | 53 mi northeast | Central |
| Gallatin, TN | 63 mi northeast | Central |
| Madison, AL | 65 mi south | Central |
| Clarksville, TN | 66 mi north | Central |
| Huntsville, AL | 66 mi southeast | Central |
Suggested Microsoft Ads setup for the Columbia area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Columbia, Spring Hill, Franklin and Brentwood.
Location check
Confirm “people in” targeting and a 35-mile reach from Columbia.
Bid adjustments
Watch Columbia and Franklin separately; they hold most of the area’s population (about 37,000 and 73,000).