White-Label Microsoft Ads for Johnson City, TN Agencies
Microsoft Ads run behind your brand for clients in Johnson City and 3 nearby markets.
Microsoft Ads coverage around Johnson City, TN
Around Johnson City we serve 3 other markets within 35 miles, about 163,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
This area crosses state lines: Bristol, VA is in Virginia. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Johnson City, TN | Eastern | Anchor | small |
| Kingsport, TN | Eastern | 20 mi | small |
| Bristol, TN | Eastern | 22 mi | small market |
| Bristol, VA | Eastern | 22 mi | small market |
Launching Microsoft Ads in the Johnson City area
After a Google Import, we check that location settings cover the same 4 markets with “people in” targeting.
Markets just beyond the Johnson City area
| Market | Distance | Time zone |
|---|---|---|
| Asheville, NC | 50 mi south | Eastern |
| Morristown, TN | 53 mi west | Eastern |
| Hickory, NC | 69 mi southeast | Eastern |
Suggested Microsoft Ads setup for the Johnson City area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Johnson City, Kingsport, Bristol and Bristol.
Location check
Confirm “people in” targeting and a 25-mile reach from Johnson City, with exclusions for Virginia if needed.
Bid adjustments
Watch Johnson City and Kingsport separately; they hold most of the area’s population (about 66,000 and 53,000).