White-Label Google Ads for Johnson City, TN Agencies
Google Ads run behind your brand for clients in Johnson City and 3 nearby markets.
Location targeting around Johnson City, TN
We serve 3 other markets within 35 miles of Johnson City, TN. A 25-mile radius around Johnson City reaches all of them; the farthest is Bristol, VA, 22 miles northeast. This area crosses state lines: Bristol, VA is in Virginia.
None of the nearby markets are within 15 miles of Johnson City. Clients here usually target Johnson City on its own and add individual cities only where they actually take jobs.
| Market | From Johnson City | Suggested ring | State |
|---|---|---|---|
| Kingsport, TN | 20 mi northwest | Outer ring | Same state |
| Bristol, TN | 22 mi northeast | Outer ring | Same state |
| Bristol, VA | 22 mi northeast | Outer ring | Check licensing in VA |
Scheduling and nearby areas
The whole Johnson City area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Hickory (69 mi southeast), Knoxville (91 mi west), Spartanburg (97 mi south) and Greenville (101 mi south).
Suggested Google Ads setup for the Johnson City area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Johnson City core
Presence targeting on Johnson City only. Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Kingsport (20 mi), Bristol (22 mi) and Bristol (22 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Virginia, exclude Bristol.