White-Label Microsoft Ads for Memphis, TN Agencies
Microsoft Ads run behind your brand for clients in Memphis and 6 nearby markets.
Microsoft Ads coverage around Memphis, TN
Around Memphis we serve 6 other markets within 35 miles, about 918,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Southaven, MS, Horn Lake, MS and Olive Branch, MS are in Mississippi. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Memphis, TN | Central | Anchor | large |
| Bartlett, TN | Central | 11 mi | small |
| Southaven, MS | Central | 11 mi | small |
| Horn Lake, MS | Central | 13 mi | small market |
| Germantown, TN | Central | 14 mi | small market |
| Olive Branch, MS | Central | 18 mi | small market |
| Collierville, TN | Central | 23 mi | small market |
Launching Microsoft Ads in the Memphis area
After a Google Import, we check that location settings cover the same 7 markets with “people in” targeting.
Markets just beyond the Memphis area
| Market | Distance | Time zone |
|---|---|---|
| Jonesboro, AR | 60 mi northwest | Central |
| Oxford, MS | 62 mi southeast | Central |
| Jackson, TN | 77 mi northeast | Central |
Suggested Microsoft Ads setup for the Memphis area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Memphis, Bartlett, Southaven, Horn Lake, Germantown and Olive Branch and 1 more.
Location check
Confirm “people in” targeting and a 25-mile reach from Memphis, with exclusions for Mississippi if needed.
Bid adjustments
Watch Memphis and Bartlett separately; they hold most of the area’s population (about 656,000 and 59,000).