White-Label Google Ads for Memphis, TN Agencies
Google Ads run behind your brand for clients in Memphis and 6 nearby markets.
Location targeting around Memphis, TN
We serve 6 other markets within 35 miles of Memphis, TN. A 25-mile radius around Memphis reaches all of them; the farthest is Collierville, TN, 23 miles east. This area crosses state lines: Southaven, MS, Horn Lake, MS and Olive Branch, MS are in Mississippi.
For a client with one location in Memphis, we’d usually start with “Presence” targeting on the 4 markets inside 15 miles (Bartlett, Southaven, Horn Lake and Germantown) and test the outer ring (Olive Branch and Collierville) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Memphis | Suggested ring | State |
|---|---|---|---|
| Bartlett, TN | 11 mi east | Core radius | Same state |
| Southaven, MS | 11 mi south | Core radius | Check licensing in MS |
| Horn Lake, MS | 13 mi south | Core radius | Check licensing in MS |
| Germantown, TN | 14 mi east | Core radius | Same state |
| Olive Branch, MS | 18 mi southeast | Outer ring | Check licensing in MS |
| Collierville, TN | 23 mi east | Outer ring | Same state |
Scheduling and nearby areas
The whole Memphis area is on Central time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Columbia (173 mi east), Nashville (196 mi east), Jackson (197 mi south) and Huntsville (198 mi east).
Suggested Google Ads setup for the Memphis area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Memphis core
Presence targeting on Memphis, Bartlett, Southaven, Horn Lake and Germantown (5 cities, farthest 14 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Olive Branch (18 mi) and Collierville (23 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Mississippi, exclude Southaven, Horn Lake and Olive Branch.