White-Label Meta Ads for Memphis, TN Agencies
Meta Ads run behind your brand for clients in Memphis and 6 nearby markets.
How the Memphis audience grows with radius
Memphis, TN is a large city (250K–1M residents) with roughly 656,000 residents (GeoNames). Together with the 6 served markets around it, the area totals about 918,000 residents.
The largest neighboring market is Bartlett, TN (about 59,000), 11 miles east of Memphis. This area crosses state lines: Southaven, MS, Horn Lake, MS and Olive Branch, MS are in Mississippi.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Bartlett | 59,000 | 11 mi | 714,000 |
| Southaven | 53,000 | 11 mi | 767,000 |
| Horn Lake | 27,000 | 13 mi | 794,000 |
| Germantown | 39,000 | 14 mi | 833,000 |
| Olive Branch | 36,000 | 18 mi | 869,000 |
| Collierville | 49,000 | 23 mi | 918,000 |
15-mile radius around Memphis
Special Ad Categories require a 15-mile minimum radius. Around Memphis that includes Bartlett, Southaven, Horn Lake and Germantown, while Olive Branch and Collierville need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Memphis
| Market | Population | Distance |
|---|---|---|
| Jonesboro, AR | 74,000 | 60 mi northwest |
| Jackson, TN | 67,000 | 77 mi northeast |
| Oxford, MS | 22,000 | 62 mi southeast |
Suggested Meta Ads setup for the Memphis area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Memphis + 15 mi
Covers Bartlett, Southaven, Horn Lake and Germantown; about 833,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 25-mile radius
Adds Olive Branch and Collierville, bringing the included cities to about 918,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 7-market area, so the smaller cities in the area still see follow-up ads.