White-Label Meta Ads for Jackson, MS Agencies
Meta Ads run behind your brand for clients in Jackson and 5 nearby markets.
How the Jackson audience grows with radius
Jackson, MS is a mid-size city (100K–250K residents) with roughly 171,000 residents (GeoNames). Together with the 5 served markets around it, the area totals about 296,000 residents.
The largest neighboring market is Pearl, MS (about 26,000), 4 miles southeast of Jackson. All 6 markets are in Mississippi.
15-mile radius around Jackson
Special Ad Categories require a 15-mile minimum radius. Around Jackson that includes Pearl, Clinton, Ridgeland, Brandon and Madison.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Jackson
| Market | Population | Distance |
|---|---|---|
| Hattiesburg, MS | 47,000 | 85 mi southeast |
| Meridian, MS | 40,000 | 87 mi east |
| Vicksburg, MS | 23,000 | 41 mi west |
Suggested Meta Ads setup for the Jackson area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Jackson + 15 mi
Covers Pearl, Clinton, Ridgeland, Brandon and Madison; about 296,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
One radius is enough
All nearby served markets are inside 15 miles of Jackson.
Retargeting
Website visitors and engaged audiences from the whole 6-market area, so the smaller cities in the area still see follow-up ads.