White-Label Google Ads for Pittsburgh, PA Agencies
Google Ads run behind your brand for clients in Pittsburgh and 5 nearby markets.
Location targeting around Pittsburgh, PA
We serve 5 other markets within 35 miles of Pittsburgh, PA. A 35-mile radius around Pittsburgh reaches all of them; the farthest is Latrobe, PA, 33 miles east. This area crosses state lines: Weirton, WV is in West Virginia.
For a client with one location in Pittsburgh, we’d usually start with “Presence” targeting on the 1 market inside 15 miles (McKeesport) and test the outer ring (Jeannette, Beaver Falls, Weirton and Latrobe) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Pittsburgh | Suggested ring | State |
|---|---|---|---|
| McKeesport, PA | 9 mi southeast | Core radius | Same state |
| Jeannette, PA | 21 mi east | Outer ring | Same state |
| Beaver Falls, PA | 27 mi northwest | Outer ring | Same state |
| Weirton, WV | 31 mi west | Outer ring | Check licensing in WV |
| Latrobe, PA | 33 mi east | Outer ring | Same state |
Scheduling and nearby areas
The whole Pittsburgh area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Beaver Falls (27 mi northwest), Weirton (31 mi west), Wheeling (46 mi southwest) and Morgantown (56 mi south).
Suggested Google Ads setup for the Pittsburgh area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Pittsburgh core
Presence targeting on Pittsburgh and McKeesport (2 cities, farthest 9 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Jeannette (21 mi), Beaver Falls (27 mi), Weirton (31 mi) and Latrobe (33 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in West Virginia, exclude Weirton.