White-Label Microsoft Ads for Scranton, PA Agencies
Microsoft Ads run behind your brand for clients in Scranton and 2 nearby markets.
Microsoft Ads coverage around Scranton, PA
Around Scranton we serve 2 other markets within 35 miles, about 126,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Pennsylvania.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Scranton, PA | Eastern | Anchor | small |
| Carbondale, PA | Eastern | 14 mi | small market |
| Wilkes-Barre, PA | Eastern | 16 mi | small market |
Launching Microsoft Ads in the Scranton area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Scranton area
| Market | Distance | Time zone |
|---|---|---|
| Hazleton, PA | 35 mi southwest | Eastern |
| Binghamton, NY | 49 mi north | Eastern |
| Easton, PA | 55 mi southeast | Eastern |
| Allentown, PA | 56 mi south | Eastern |
| Bethlehem, PA | 56 mi south | Eastern |
| Pottsville, PA | 57 mi southwest | Eastern |
| Sunbury, PA | 70 mi southwest | Eastern |
| Williamsport, PA | 70 mi west | Eastern |
Suggested Microsoft Ads setup for the Scranton area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Scranton, Carbondale and Wilkes-Barre.
Location check
Confirm “people in” targeting and a 20-mile reach from Scranton.
Bid adjustments
Watch Scranton and Wilkes-Barre separately; they hold most of the area’s population (about 77,000 and 41,000).