White-Label Meta Ads for Scranton, PA Agencies
Meta Ads run behind your brand for clients in Scranton and 2 nearby markets.
How the Scranton audience grows with radius
Scranton, PA is a smaller city (50K–100K residents) with roughly 77,000 residents (GeoNames). Together with the 2 served markets around it, the area totals about 126,000 residents.
The largest neighboring market is Wilkes-Barre, PA (about 41,000), 16 miles southwest of Scranton. All 3 markets are in Pennsylvania.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Carbondale | 8,600 | 14 mi | 86,000 |
| Wilkes-Barre | 41,000 | 16 mi | 126,000 |
15-mile radius around Scranton
Special Ad Categories require a 15-mile minimum radius. Around Scranton that includes Carbondale, while Wilkes-Barre need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Scranton
| Market | Population | Distance |
|---|---|---|
| Paterson, NJ | 148,000 | 85 mi southeast |
| Allentown, PA | 120,000 | 56 mi south |
| Edison, NJ | 103,000 | 90 mi southeast |
| Reading, PA | 88,000 | 75 mi south |
| Clifton, NJ | 86,000 | 87 mi southeast |
| Bethlehem, PA | 75,000 | 56 mi south |
Suggested Meta Ads setup for the Scranton area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Scranton + 15 mi
Covers Carbondale; about 86,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 20-mile radius
Adds Wilkes-Barre, bringing the included cities to about 126,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 3-market area, so the smaller cities in the area still see follow-up ads.