White-Label Microsoft Ads for Williamsport, PA Agencies
Microsoft Ads run behind your brand for clients in Williamsport and 2 nearby markets.
Microsoft Ads coverage around Williamsport, PA
Around Williamsport we serve 2 other markets within 35 miles, about 48,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Pennsylvania.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Williamsport, PA | Eastern | Anchor | small market |
| Lock Haven, PA | Eastern | 24 mi | small market |
| Sunbury, PA | Eastern | 28 mi | small market |
Launching Microsoft Ads in the Williamsport area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Williamsport area
| Market | Distance | Time zone |
|---|---|---|
| State College, PA | 54 mi southwest | Eastern |
| Hazleton, PA | 57 mi east | Eastern |
| Pottsville, PA | 57 mi southeast | Eastern |
| Wilkes-Barre, PA | 58 mi east | Eastern |
| Elmira, NY | 59 mi north | Eastern |
| Corning, NY | 62 mi north | Eastern |
| Harrisburg, PA | 67 mi south | Eastern |
| Lebanon, PA | 69 mi southeast | Eastern |
Suggested Microsoft Ads setup for the Williamsport area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Williamsport, Lock Haven and Sunbury.
Location check
Confirm “people in” targeting and a 30-mile reach from Williamsport.
Bid adjustments
Watch Williamsport and Sunbury separately; they hold most of the area’s population (about 29,000 and 9,700).