White-Label Microsoft Ads for State College, PA Agencies
Microsoft Ads run behind your brand for clients in State College and 2 nearby markets.
Microsoft Ads coverage around State College, PA
Around State College we serve 2 other markets within 35 miles, about 97,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Pennsylvania.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| State College, PA | Eastern | Anchor | small market |
| Lock Haven, PA | Eastern | 32 mi | small market |
| Altoona, PA | Eastern | 34 mi | small market |
Launching Microsoft Ads in the State College area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the State College area
| Market | Distance | Time zone |
|---|---|---|
| DuBois, PA | 52 mi northwest | Eastern |
| Williamsport, PA | 54 mi northeast | Eastern |
| Sunbury, PA | 56 mi east | Eastern |
| Chambersburg, PA | 60 mi south | Eastern |
| Harrisburg, PA | 63 mi southeast | Eastern |
| Johnstown, PA | 64 mi southwest | Eastern |
| Hagerstown, MD | 80 mi south | Eastern |
| Lebanon, PA | 82 mi east | Eastern |
Suggested Microsoft Ads setup for the State College area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering State College, Lock Haven and Altoona.
Location check
Confirm “people in” targeting and a 35-mile reach from State College.
Bid adjustments
Watch State College and Altoona separately; they hold most of the area’s population (about 42,000 and 45,000).