White-Label Microsoft Ads for Harrisburg, PA Agencies
Microsoft Ads run behind your brand for clients in Harrisburg and 3 nearby markets.
Microsoft Ads coverage around Harrisburg, PA
Around Harrisburg we serve 3 other markets within 35 miles, about 178,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 4 markets are in Pennsylvania.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Harrisburg, PA | Eastern | Anchor | small market |
| York, PA | Eastern | 23 mi | small market |
| Lebanon, PA | Eastern | 25 mi | small market |
| Lancaster, PA | Eastern | 35 mi | small |
Launching Microsoft Ads in the Harrisburg area
After a Google Import, we check that location settings cover the same 4 markets with “people in” targeting.
Markets just beyond the Harrisburg area
| Market | Distance | Time zone |
|---|---|---|
| Sunbury, PA | 41 mi north | Eastern |
| Pottsville, PA | 46 mi northeast | Eastern |
| Chambersburg, PA | 47 mi southwest | Eastern |
| Westminster, MD | 49 mi south | Eastern |
| Reading, PA | 51 mi east | Eastern |
| Coatesville, PA | 60 mi east | Eastern |
| Hagerstown, MD | 62 mi southwest | Eastern |
| State College, PA | 63 mi northwest | Eastern |
Suggested Microsoft Ads setup for the Harrisburg area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Harrisburg, York, Lebanon and Lancaster.
Location check
Confirm “people in” targeting and a 35-mile reach from Harrisburg.
Bid adjustments
Watch Harrisburg and Lancaster separately; they hold most of the area’s population (about 49,000 and 59,000).