White-Label Microsoft Ads Management for Maine Agencies
Microsoft Ads for your Maine clients across 9 markets, managed behind your brand.
Adding Microsoft Ads for Maine clients
The largest Maine markets we serve are Portland, Lewiston and Bangor, with Portland at roughly 67,000 residents. The 8 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Maine markets sit within 30 miles of served markets in New Hampshire. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Maine markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 9 | Portland, Lewiston, Bangor, South Portland, Auburn and Biddeford … |
Maine markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Sanford | Rochester, NH | 14 mi southwest |
| Biddeford | Rochester, NH | 29 mi southwest |
| Saco | Rochester, NH | 30 mi southwest |
| Portland | Rochester, NH | 43 mi southwest |
| South Portland | Rochester, NH | 44 mi southwest |
| Auburn | Berlin, NH | 54 mi northwest |
| Lewiston | Berlin, NH | 54 mi northwest |
| Augusta | Berlin, NH | 70 mi west |
Suggested Microsoft Ads setup in Maine
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Portland, Lewiston and Bangor, where most of the state’s listed population is.
Combine small markets
Group the 8 smaller markets into shared campaigns.
State lines
Served markets in New Hampshire are within 30 miles of some Maine cities; include or exclude them on purpose.