White-Label Microsoft Ads for Portland, ME Agencies
Microsoft Ads run behind your brand for clients in Portland and 6 nearby markets.
Microsoft Ads coverage around Portland, ME
Around Portland we serve 6 other markets within 35 miles, about 213,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 7 markets are in Maine.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Portland, ME | Eastern | Anchor | small |
| South Portland, ME | Eastern | 1 mi | small market |
| Saco, ME | Eastern | 14 mi | small market |
| Biddeford, ME | Eastern | 15 mi | small market |
| Sanford, ME | Eastern | 30 mi | small market |
| Auburn, ME | Eastern | 30 mi | small market |
| Lewiston, ME | Eastern | 31 mi | small market |
Launching Microsoft Ads in the Portland area
After a Google Import, we check that location settings cover the same 7 markets with “people in” targeting.
Markets just beyond the Portland area
| Market | Distance | Time zone |
|---|---|---|
| Rochester, NH | 43 mi southwest | Eastern |
| Dover, NH | 44 mi southwest | Eastern |
| Portsmouth, NH | 47 mi southwest | Eastern |
| Durham, NH | 49 mi southwest | Eastern |
| Augusta, ME | 51 mi northeast | Eastern |
| Laconia, NH | 61 mi west | Eastern |
Suggested Microsoft Ads setup for the Portland area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Portland, South Portland, Saco, Biddeford, Sanford and Auburn and 1 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Portland.
Bid adjustments
Watch Portland and Lewiston separately; they hold most of the area’s population (about 67,000 and 36,000).