White-Label Google Ads for Portland, ME Agencies
Google Ads run behind your brand for clients in Portland and 6 nearby markets.
Location targeting around Portland, ME
We serve 6 other markets within 35 miles of Portland, ME. A 35-mile radius around Portland reaches all of them; the farthest is Lewiston, ME, 31 miles north. All 7 markets are in Maine.
For a client with one location in Portland, we’d usually start with “Presence” targeting on the 3 markets inside 15 miles (South Portland, Saco and Biddeford) and test the outer ring (Sanford, Auburn and Lewiston) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Portland | Suggested ring | State |
|---|---|---|---|
| South Portland, ME | 1 mi southeast | Core radius | Same state |
| Saco, ME | 14 mi southwest | Core radius | Same state |
| Biddeford, ME | 15 mi southwest | Core radius | Same state |
| Sanford, ME | 30 mi southwest | Outer ring | Same state |
| Auburn, ME | 30 mi north | Outer ring | Same state |
| Lewiston, ME | 31 mi north | Outer ring | Same state |
Scheduling and nearby areas
The whole Portland area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Lewiston (31 mi north), Dover (44 mi southwest), Augusta (51 mi northeast) and Laconia (61 mi west).
Suggested Google Ads setup for the Portland area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Portland core
Presence targeting on Portland, South Portland, Saco and Biddeford (4 cities, farthest 15 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Sanford (30 mi), Auburn (30 mi) and Lewiston (31 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Portland and review the location report monthly for clicks from outside the area.