White-Label Microsoft Ads for Dover, NH Agencies
Microsoft Ads run behind your brand for clients in Dover and 12 nearby markets.
Microsoft Ads coverage around Dover, NH
Around Dover we serve 12 other markets within 35 miles, about 359,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Sanford, ME, Biddeford, ME, Saco, ME and Haverhill, MA are in Maine and Massachusetts. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Dover, NH | Eastern | Anchor | small market |
| Durham, NH | Eastern | 5 mi | n/a |
| Rochester, NH | Eastern | 9 mi | small market |
| Portsmouth, NH | Eastern | 10 mi | small market |
| Sanford, ME | Eastern | 17 mi | small market |
| Biddeford, ME | Eastern | 29 mi | small market |
| Saco, ME | Eastern | 30 mi | small market |
| Haverhill, MA | Eastern | 31 mi | small |
| Derry, NH | Eastern | 32 mi | n/a |
| Manchester, NH | Eastern | 32 mi | mid |
| Salem, NH | Eastern | 33 mi | n/a |
| Concord, NH | Eastern | 33 mi | small market |
| Londonderry, NH | Eastern | 34 mi | n/a |
Launching Microsoft Ads in the Dover area
After a Google Import, we check that location settings cover the same 13 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Dover area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Dover, Durham, Rochester, Portsmouth, Sanford and Biddeford and 7 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Dover, with exclusions for Maine and Massachusetts if needed.
Bid adjustments
Watch Dover and Manchester separately; they hold most of the area’s population (about 31,000 and 110,000).