White-Label Microsoft Ads for Manchester, NH Agencies
Microsoft Ads run behind your brand for clients in Manchester and 14 nearby markets.
Microsoft Ads coverage around Manchester, NH
Around Manchester we serve 14 other markets within 35 miles, about 564,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Haverhill, MA, Lawrence, MA and Lowell, MA are in Massachusetts. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Manchester, NH | Eastern | Anchor | mid |
| Merrimack, NH | Eastern | 9 mi | n/a |
| Londonderry, NH | Eastern | 10 mi | n/a |
| Derry, NH | Eastern | 10 mi | n/a |
| Concord, NH | Eastern | 15 mi | small market |
| Nashua, NH | Eastern | 16 mi | small |
| Hudson, NH | Eastern | 16 mi | n/a |
| Salem, NH | Eastern | 19 mi | n/a |
| Haverhill, MA | Eastern | 24 mi | small |
| Lawrence, MA | Eastern | 25 mi | small |
| Lowell, MA | Eastern | 26 mi | mid |
| Durham, NH | Eastern | 28 mi | n/a |
| Rochester, NH | Eastern | 32 mi | small market |
| Franklin, NH | Eastern | 32 mi | small market |
| Dover, NH | Eastern | 32 mi | small market |
Launching Microsoft Ads in the Manchester area
After a Google Import, we check that location settings cover the same 15 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Manchester area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Manchester, Merrimack, Londonderry, Derry, Concord and Nashua and 9 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Manchester, with exclusions for Massachusetts if needed.
Bid adjustments
Watch Manchester and Lowell separately; they hold most of the area’s population (about 110,000 and 111,000).