White-Label Microsoft Ads for Keene, NH Agencies
Microsoft Ads run behind your brand for clients in Keene and 2 nearby markets.
Microsoft Ads coverage around Keene, NH
Around Keene we serve 2 other markets within 35 miles, about 44,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
This area crosses state lines: Brattleboro, VT is in Vermont. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Keene, NH | Eastern | Anchor | small market |
| Brattleboro, VT | Eastern | 15 mi | small market |
| Claremont, NH | Eastern | 31 mi | small market |
Launching Microsoft Ads in the Keene area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Keene area
| Market | Distance | Time zone |
|---|---|---|
| Merrimack, NH | 40 mi east | Eastern |
| Manchester, NH | 42 mi east | Eastern |
| Concord, NH | 42 mi northeast | Eastern |
| Nashua, NH | 43 mi east | Eastern |
| Hudson, NH | 44 mi east | Eastern |
| Londonderry, NH | 46 mi east | Eastern |
| Bennington, VT | 47 mi west | Eastern |
| Franklin, NH | 47 mi northeast | Eastern |
Suggested Microsoft Ads setup for the Keene area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Keene, Brattleboro and Claremont.
Location check
Confirm “people in” targeting and a 35-mile reach from Keene, with exclusions for Vermont if needed.
Bid adjustments
Watch Keene and Claremont separately; they hold most of the area’s population (about 23,000 and 13,000).