White-Label Microsoft Ads for Worcester, MA Agencies
Microsoft Ads run behind your brand for clients in Worcester and 9 nearby markets.
Microsoft Ads coverage around Worcester, MA
Around Worcester we serve 9 other markets within 35 miles, about 538,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Woonsocket, RI, Cumberland, RI, Central Falls, RI, North Providence, RI, Johnston, RI and Pawtucket, RI are in Rhode Island. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Worcester, MA | Eastern | Anchor | mid |
| Framingham, MA | Eastern | 20 mi | small |
| Woonsocket, RI | Eastern | 23 mi | small market |
| Cumberland, RI | Eastern | 28 mi | n/a |
| Waltham, MA | Eastern | 30 mi | small |
| Newton, MA | Eastern | 31 mi | small |
| Central Falls, RI | Eastern | 33 mi | small market |
| North Providence, RI | Eastern | 33 mi | n/a |
| Johnston, RI | Eastern | 34 mi | n/a |
| Pawtucket, RI | Eastern | 34 mi | small |
Launching Microsoft Ads in the Worcester area
After a Google Import, we check that location settings cover the same 10 markets with “people in” targeting.
Markets just beyond the Worcester area
| Market | Distance | Time zone |
|---|---|---|
| Brookline, MA | 35 mi east | Eastern |
| Lowell, MA | 36 mi northeast | Eastern |
| Providence, RI | 36 mi southeast | Eastern |
Suggested Microsoft Ads setup for the Worcester area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Worcester, Framingham, Woonsocket, Cumberland, Waltham and Newton and 4 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Worcester, with exclusions for Rhode Island if needed.
Bid adjustments
Watch Worcester and Newton separately; they hold most of the area’s population (about 185,000 and 89,000).