White-Label Microsoft Ads for Providence, RI Agencies
Microsoft Ads run behind your brand for clients in Providence and 22 nearby markets.
Microsoft Ads coverage around Providence, RI
Around Providence we serve 22 other markets within 35 miles, about 950,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Fall River, MA, Taunton, MA, Brockton, MA, New Bedford, MA and Framingham, MA are in Massachusetts. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Providence, RI | Eastern | Anchor | mid |
| East Providence, RI | Eastern | 2 mi | small market |
| North Providence, RI | Eastern | 3 mi | n/a |
| Cranston, RI | Eastern | 3 mi | small |
| Pawtucket, RI | Eastern | 4 mi | small |
| Central Falls, RI | Eastern | 5 mi | small market |
| Johnston, RI | Eastern | 5 mi | n/a |
| Barrington, RI | Eastern | 8 mi | n/a |
| Warwick, RI | Eastern | 9 mi | small |
| Cumberland, RI | Eastern | 10 mi | n/a |
| East Greenwich, RI | Eastern | 12 mi | n/a |
| Bristol, RI | Eastern | 13 mi | n/a |
| Woonsocket, RI | Eastern | 13 mi | small market |
| Fall River, MA | Eastern | 16 mi | small |
| Tiverton, RI | Eastern | 17 mi | n/a |
| Taunton, MA | Eastern | 17 mi | small |
| North Kingstown, RI | Eastern | 19 mi | n/a |
| Newport, RI | Eastern | 24 mi | small market |
| Narragansett, RI | Eastern | 26 mi | n/a |
| South Kingstown, RI | Eastern | 27 mi | n/a |
| Brockton, MA | Eastern | 27 mi | small |
| New Bedford, MA | Eastern | 28 mi | small |
| Framingham, MA | Eastern | 31 mi | small |
Launching Microsoft Ads in the Providence area
After a Google Import, we check that location settings cover the same 23 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Providence area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Providence, East Providence, North Providence, Cranston, Pawtucket and Central Falls and 17 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Providence, with exclusions for Massachusetts if needed.
Bid adjustments
Watch Providence and Brockton separately; they hold most of the area’s population (about 179,000 and 95,000).